VISUAL CULTURE PROJECT
Overview
GoodChoo was a campaign project which aimed to tackle underaged vaping in the UK. The concept is a chewing gum that supplies children with not only fruity flavours in taste but also offers interaction through an AR-scanned mobile phone game which is found through buying the product.
Approach
A hotspot where vapes are advertised is outside corner shops. It’s not a healthy message to be giving out to children when vapes are displayed with bright colours and imagery of fruits. The chewing gum advertising aims to replace this in the shop windows and offer children a healthier route.